What can you learn from Rudyard Kipling about asking your customers the right questions?
Asking the best questions, in the best way and at the best time has huge potential for changing the results you achieve for your business.
Rudyard Kipling is probably best known for writing the Jungle Book, however his understanding of the English Language is never better demonstrated than in his little-known poem ‘The Elephant’s Child’
I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
Whenever in doubt about which questions to ask in your business – just dip into these open-ended questions.
Kipling’s six honest serving men are the key to the control, the influence and the results you seek.