} What happens to your business when you have a clear and compelling goal? - Swinton Accountants

What happens to your business when you have a clear and compelling goal?

Do you want to move your business forward and distance yourself from the day-to-day grind?

To achieve the kind of business you want to run and be proud of, you need a goal, you need focus and direction.

Not just any goal, a clear and compelling goal that is going to change the fortunes of your business…

…a Big Hairy Audacious Goal (BHAG)– this is your ultimate goal – the end result, a goal that you feel very passionate about.

Your Big Hairy Audacious Goal should be a clear and compelling statement of strategic intent – the specific goal you have for your business in the time frame you have set out.

However, for you to achieve your BHAG you must be driven and focused on all the daily actions in between, that every day drive you towards it.

Think of your BHAG as the big ultimate domino at the end of a domino run. What does it look like? Know this and you’ll be driven and know which daily actions (smaller dominos) to knock down to achieve it.

As John Bytheway, bestselling author and speaker says “Inch by inch, life’s a cinch. Yard by yard, life’s hard”

To learn more on how creating a domino effect in your business can help you achieve your BHAG click here.

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