When it comes to rewards, variety is the spice of life!
We all like variety, very few like predictability. Even something as simple as a voucher that you receive from a supermarket, we like them to be different. Variable rewards beat predictable rewards every time… and it’s the same in business.
When it comes to catching and keeping your customers using the 4-phase process, the last 2 elements of this process are perhaps the most important. They are REWARD and INVESTMENT.
They are happy to fill out the form or registration page as they will then join your mailing list, order the product or service they desire, or can set up a meeting or a phone call. The end justifies the means, so the reward is vital.
Rewards make us feel accepted, attractive, important and included, most people also have a deep desire for completion. Only by understanding what truly matters to your customers can you correctly match the right reward to their intended behaviour.
When you do this, you will have customers who are invested in your products and services and your business as a whole.